Often is ‘dead stock’ a burden for the organisation. With give-aways and charities, a part of the outdated collection will be reused. But what will happen with worn team gear, default shirts or unusual clothing sizes? At the moment deadstock is used for a numerous of things (non of them being so cool as upcycling)
Charities
The first step most clubs take, is to give the old apparel to charities linked to the club.
Sold to wholesale
Secondly products is sold to companies outside of the home market. The biggest problem being the lack of brand protection, because clubs don’t know what happens with their product.
Landfills and incinerators
And last, and most damaging, is that the product eventually finds its way to landfills or incinerators. Without a second life for the products, it becomes useless and needs to be destroyed in order to create room for new collections.
Better together
We love a good collaboration where the club, sponsor and kit supplier are involved. Join the movement in sports to reduce the pile of deadstock ending up on landfills or incinerators.
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How to start with upcycling
We know you might think that starting a collaboration for upcycling dead stock can be a huge task. But it isn’t that difficult and we will manage every step of the way.
Inventory
How big is the pile of dead stock in your organization? And which charities or resellers already are involved in repurposing unused stock? You might want to check in with the licensing manager, kit manager or a colleague from finance. They probably know exactly how much stuff is still on the shelves.
Creative proposal
At most clubs the dead stock represents a value on the balance sheet. Other organizations only have the costs for storage on their balances. Either way, we need to create a solid proposal for you to pitch the idea to your colleagues from CSR, licensing, marketing and partnerships.
Hassle free delivery
This is the fun stage… We have sourced the right amount of jerseys and are going to production. We keep you updated on the production process and determine together what packaging should look like. After a couple of weeks, you will find your samples on your desk. The rest of the new products will be send directly to storage or the fan shop.
Way of working
We work as a whitelable company for your club, federation of organization. Because we have been working in the professional sports industry for over the last 12 years, we know how to unburden you.
Starting by analysing the left-over stock in your storage rooms and ending with the finished product being deliverd at your doorstep. Easy, beautiful and sustainable.
Because of our broad collection of products, we can normally use many of the items left. From jerseys to jackets and even the odd christmas sweater. Our team isn’t scared of a little challenge.
Opportunities with dead stock
Sustainability feels like a burden for many sport organisations. And it is a difficult and sensitive topic. But what if you can be sustainable and add value to your club’s brand at the same time?
With upcycling you can reach multiple goals in one. So, let’s start with see how big the dead stock issue at your organisation really is.
Sustainable merchandise
Creating new revenue by reusing old and worn sports gear into new and sustainable merchandise.
Partnership campaigns
Involve shirt sponsors and launch limited edition fan items together with the sponsors.
CSR
Use your dead stock in CSR campaigns in which your sustainability goals are communicated.
